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Fifteen things I wish I’d known before starting my first company

From a very young age I loved the idea of starting a business. It helps that I grew up in a family full of entrepreneurs, so there’s no surprise that I launched my first company while I was in high...

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Content: A blessing, a bubble, a burden

Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time you...

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Why less is more in teams

Why is it that American football uses eleven players, Canadian football twelve, and Gaelic fifteen? Why eleven in European soccer? Why does baseball field nine players, basketball five, volleyball six,...

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Best practices for leading via innovation

What do General Electric (GE), Procter & Gamble (P&G) and IBM have in common? All three companies nurture and energize talent, carving out the necessary resources to invest in recruiting,...

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How checklists make you smarter – the works

“Discovering” something that everyone else knows about is like planting your nation’s flag in the flower bed at the mall and feeling accomplished for the effort. To say that I’ve come to understand...

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Play the man, not the odds

If you play poker, you’ve probably heard the term “play the man, not the odds”. Well, that saying also works in business. Let me explain… Would you rather use logic or emotions to win a deal? Logic,...

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Why you need charisma

The emerging leaders and rising entrepreneurs on whom I place my bets have one thing in common besides a promising idea: a lot of charisma. “Paul Lee” (not his real name) is particularly adept at...

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Five fatal landing page mistakes – and how to fix them

It is often said that lead generation is the lifeline of any online business big or small. Correct? Wrong! Allow me to explain this further. In a traditional business we often look at three or four key...

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How to fail the right way: seven tips

The fact that more and more companies are coming to accept and embrace the f-word, failure, is arguably a good thing. After all, for many organizations, fear of failure has been an impediment to...

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Converting likes into sales

Seamus Whittingham explains why he thinks retailers should be more socially aware Omni-channel. Curation. Integrated marketing. Whatever the buzzword, the underlying message is that products need to be...

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